How To Win The eCommerce Usability War (How Competition Can Crush You If Your Content Sucks)
While eCommerce stores are doing much better than they did a decade ago, about 25% of eCommerce shops fail. Why? Well, honestly, it’s because their usability could use a total overhaul. The ones that fail are often the sites that have bad content, focus on only one type of shopper, and a lack of gaining loyal customers. Here is a great article on E-Commerce Usability, it’s packed with research, statistics, and advice for keeping up with the competition.