Holiday Advice: Partner Up With Your Clients Instead Of Pitching To Them

A beautiful young woman with a Christmas present.

Towards the end of the year your clients are going to be looking at the books and either jumping for joy, coming to terms with loss, or figuring out where to make adjustments. They’re also stressed with family, and the holidays in general. It’s a delicate time where clients need to know that you’re all in it together not necessarily the best time to be trying to hard sell them. They need guidance and support and maybe a reminder of why they need you. It’s an excellent time to share trends that will impact their business, give them one-on-one attention, and identify a business opportunity that they’ve overlooked. Try this article for more: Partner, Don’t Pitch.

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