Developers Toolbox: Adding Rich Snippets
Programmers are always looking for ways to improve site rankings. By developing ways to share data across multiple platforms in different languages programmers are able to greatly improve data sharing. They can do this by giving search engine spider as much information as possible about a web page, site indexing is more accurate. By adding micro-data to product pages rich snippets are enabled on search engine results pages. These not only give users a snapshot of your products, but they can even increase click-through rates by 20-30%. For more information on rich snippets check out this article on Adding Rich Snippets.
- The Knowledge: The basics of Search Engine Optimisation (SEO) (simplybusiness.co.uk)
- Use the Power of Rich Snippets to Boost Your Google Ranking (huffingtonpost.com)
- How to Breathe New Life Into Your Google Search Results With Rich Snippets (rpmgr.com)