Increase Traffic And Sales Conversion By Understanding Search Behavior

There are thousands of reasons why a shopper might look for products online. Sometimes they are looking for something specific but other times they want to compare products, search for a new company that offers something they already love, or they might want to understand a product better, etc. Understanding basic consumer search behavior can help eCommerce stores shine by improving site design, labels, or promotion decisions.

In this great article by Russell-Rose and Marki, they describe nine consumer search behaviors related to retail, and why online merchants should understand the most basic search patterns such as: “locate,” “verify,” “monitor,” “compare,” and “explore.”

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